CHRISTMAS SALE

What is a Christmas Sale?

The Christmas sale, or "mellandagsrea," is a tradition that dates back many years. It traditionally starts on December 26 and runs until New Year’s Eve. However, it can begin as early as December 25 and extend well into January. At by Benson, our Christmas sale starts on December 25 and ends on February 2. For many, it’s the shopping highlight of the year, offering a chance to find favorite products at reduced prices. Like many others, we’ve shifted toward using the term "Christmas sale" since our discounts are available not just during the period between Christmas and New Year but throughout the entire festive season. In the Nordic countries, this sale is arguably the biggest shopping event of the year, though Black Friday has also gained traction here.

Why Is the Christmas Sale So Popular?

The Christmas sale is popular for several reasons, but the most important one is the pricing. You can find many high-quality products at significantly discounted prices. Many people also receive Christmas money, making it perfect timing to buy something they didn’t find under the tree. Or perhaps you feel it’s time to replace your holiday decorations? There are countless reasons to shop during the Christmas sale, but it’s often the bargains that draw the biggest crowds.

Tips for Our Christmas Sale 2024

What should you consider before the sale begins, and how do you plan your shopping for the Christmas sale effectively?

The first thing to do is think in advance about what you need. Has your Christmas tree stand seen better days? Or do you need a sturdy tree bag to dispose of the tree later? Decide early so you don’t miss out on the items you truly need.
That said, sometimes you discover things you didn’t know you needed—that’s the beauty of the Christmas sale.

Signing up for our newsletter is also a smart move to stay ahead of the game and learn about our deals before anyone else.

Joining our loyalty program is another great tip, as it lets you earn points on your Christmas sale purchases.

Why Shop at by Benson During the Post-Christmas Sale?

Simple Shopping – We make it easy to find discounts and complete your purchase.
Wide Selection – We offer Swedish-designed holiday products of the highest quality.
Great Prices – Our discounts range from 30% to 50%, ensuring you get a fantastic deal.
At by Benson’s Christmas sale, you’ll find stylish, Swedish-designed, high-quality Christmas products at unbeatable prices.